Why use video for marketing?

  • Online video now accounts for well over 50% of ALL internet traffic
  • Video has been known to increase leads by up to 400%!
  • 64% of consumers are more likely to buy a product after watching a video about it
  • Google has been known to boost search rankings for those brands which include video in their marketing
  • 1.8 Million Words is the value of one minute of video
  • Over 50% of business executives watch and share videos with colleagues weekly
  • Using video on landing pages can increase conversions by 80%
  •  69% of businesses already use video marketing and a further 31% plan to do so
  • 96% of B2B companies plan to use video in the next year
  • Using the word “video” in an email subject line increases click throughs by over 200%
  • 92% of mobile video viewers share videos with others

There are of course many more fantastic reasons for choosing to include video within your marketing either on social media, your own website or through B2B sales.